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Posted: Saturday, January 6, 2018 3:09 PM

Job Description:/h3:
Area of responsibility: Full participation in the brand teams activities, including the identification, development and execution of best in class consumer advertising, promotion and sponsorships for one of our flagship brands.

Key Responsibilities:
:Gain/maintain on:going understanding of channels, retail trade and relevant industries and
knowledge/understanding of US sports consumers and lifestyle.
:Lead the ongoing gathering and analysis of key business variables, including: Brand sales and trends
:Brand health and creative evaluation
:Brand profitability
:Work with the agency team to drive the executional plan for brand
campaigns/activations with the active input of channel marketing, national accounts, regional marketing and sales.
:Lead internal communications about brand activities to employees, distributors and the trade.
:Conduct post:promotion evaluation of all campaigns and initiatives to ensure continuous learning and improvement.
:Liaise with Innovation and Operations team to manage activation of brand
innovation/renovation initiatives, as needed.

Background and Experience:
:Above average people skills
:Excellent student mentality
:Winning attitude
:Great work ethic and ambition
:BA Degree
Culture:
Allegiance fosters to deliver the best coordinators and representatives to major clients in the sports and entertainment industry. We need individuals that have a positive demeanor, who lights up the room and provides creativity in every effort of their performance.
We consistently have you network with top performers so that individuals can obtain that overall growth in their profession. Our team is full of members from various backgrounds and we prefer to have an array of individuals to keep up the positive energy in the office.
Company Description:/h3:
Allegiance combines proven strategy with professional implementation with unique platforms for advertising to ensure our clients brands gain traction. Our outreach programs allow us to focus on precision and strive for perfection to ensure strong market growth. Our client representatives goals are to build resilient relationships between clients and potential consumers, with a high return of investment.

Source: https://www.tiptopjob.com/jobs/76797212_job.asp?source=backpage


• Location: San Diego

• Post ID: 35505967 sandiego
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